Dreamtroit
Dreamtroit is a mixed-use complex occupying five linked historic automotive manufacturing buildings at the junction of Detroit’s New Center and NW Goldberg neighborhoods. Kraemer Design Group provided architectural, interior design and historic consulting services for the project. KDG wrote a National Register nomination for the factory complex, which is located at 1331 Holden Street in Detroit and was built as the Warren Motor Car Company factory. The building was listed on the National Register in 2020.
The Warren Motor Car Company is significant for its association with the early design and manufacture of automobiles in the city of Detroit in 1909. Just a few years later, this was the first factory acquired by Henry Leland when he founded the Lincoln Motor Company with a goal of building airplane engines for the U.S. government during World War One. Called “Liberty Motors” the factory was the location where the first engine prototype was produced in 1917. Ford Motor Company moved into the building in 1922 to produce Model T sedans. Later tenants included a refrigeration company, a grocery wholesaler, and Recycle Here! a recycling center with artist studio spaces.
